There’s one thing all Sponsored Tweeters have in common. Besides Twitter, I mean… Okay, there are TWO things all Sponsored Tweeters have in common, we love Twitter and we all want MORE OFFERS!
Often when looking at an account to make sure it is set up properly, I find that the keywords, or tags, are not set up properly.
Unlike optimizing for SEO, the tags you choose in Sponsored Tweets should NOT be to rank higher in the SERPs, but to match with the general themes that Advertisers attach to their campaigns. As such, if your tags look like the image below, you are not likely to get much work.
Successful tags are those which match most often with new Opportunities. For example, if a toy company created an Opp, they might tag it, ‘family,’ ‘games,’ ‘children,’ ‘entertainment,’ ‘Mom,’ etc. and match with Tweeters who use those tags. If a software company created an Opp, tags might appear as, ‘technology,’ ‘male,’ ‘business,’ ‘finance,’ etc.
10 Least Helpful Sponsored Tweets Tags
- Your Twitter Handle
- Multiple Iterations of ANY Tag (see #2)
- Social Media
- EXTREME Longtail Tags (example: Homeschooling in Nebraska)
- Reviews/Product Sampling/Giveaways
- Brand Names (example: iPhone, Nintendo, Nike)
10 Most Helpful Sponsored Tweets Tags
- Female (Or Male)
Now that you know more about how keywords work, you can check your tags and update as needed! The goal is to be as broad as possible while still reflective of the content of your stream. If you add a technology or business tag to your account and you don’t tweet about tech or business, your tweet can be denied or your account deactivated.