Nine months ago SponsoredTweets started with an easy to grasp model: Advertisers choose which Tweeters they want to work with, and make offers to them. In addition to this “Pay Per Tweet” model, today we released a new version of SponsoredTweets which, amongst other things, allows Tweeters to pick out which offers they want to take and submit an offer back to the Advertiser. Instead of the Tweeter being paid per Tweet in this model, they are paid per valid click on their link. Advertisers can still filter down so only specific Tweeters will be able to see their Cost Per Click Opportunity, but now the ball in the Tweeters court for choosing who they want to work with. In situations like these followers wouldn’t matter as much as when you’re paying per tweet — performance is what drives Advertisers.
Changes for this release are split almost evenly between Tweeters and Advertisers. There’s something in here for everyone, and a lot of the work targets what Advertisers see right when they login.
Split Opps List
We’ve revamped the Advertiser dashboard to make room for this new type of Opportunity. All of your existing Opportunities are available when you first login under your ‘cost per tweet’ tab.
We’ve also added a list of “Missed Offers” for each opportunity. Advertisers can now see who they’ve tried to make offers to, but that haven’t gone through, along with a reason (yanked, refused by the tweeter, rejected by the advertiser, etc).
Opportunities can now be archived as well. For Cost Per Tweet Opps, this is most useful for just cleaning things up and getting old opps out of the way. Archived Cost Per Click Opps though, won’t be visible in the marketplace for Tweeters to take. They also won’t get automatically refilled.
Creating an Opp
Creating a new Opportunity has been overhauled with a splash page that shows up when you click “Create your Opportunity”. From here you get a quick overview of the two types of Opps can choose the type that best fits your needs.
Cost Per Click Opps
Creating a Cost Per Click opp is almost the same as creating a Cost Per Tweet opp. You give it a title, a description and a URL, you fill in some segmentation on which users you want to be able to take it (country, continent, tags) and set your pricing.
CPC Opps can be created with a one time amount, or set to refill daily or monthly. If it’s set to repeat you’ll need to associate you’ll be prompted to associate this Opportunity with a credit card that we’ll use to refill it if your available funds cannot cover the costs. There are a few budgeting limits in effect right now. Daily and one-time CPC opps must be at least $50, which monthly CPC opps must be at least $100.
Advertisers can choose to have the Tweets Tweeters submit on CPC Opps be automatically approved — that means anyone that meets the requirements can take it and it’ll be approved and (pending available funds for the opportunity) it will go out.
One of the most useful additions to both of these opp types is the ability to filter on tags in a much more useful way. Before you would see a lit of tags with the number of Tweeters tagged with each – but it felt clunky and difficult to use. We’ve revamped it, and also added an intuitive way of seeing the “Most Popular Tags” for Advertisers to select from.
The best part of this tag selector is that it’s also available on the Tweeter side! This should help group tags together much better, as Tweeters choose to tag themselves with existing tags rather than slightly different ones – which previously we gave no indication of.
Next time you login to SponsoredTweets, check out your opps page and your dashboard. Both have a few changes in store for you today.
One of the most annoying things for Tweeters on SponsoredTweets is not having better feedback for opportunities you’ve missed. As a Tweeter on SponsoredTweets this is something that’s bugged me to no end. But no more! Now Tweeters can see a list of all “missed” offers, with an explanation of why if there is one available. Offers can be missed for a variety of reasons – the Tweeter could ignore it or refuse it, the Advertiser could reject it, the Advertiser could deactivate their account and cancel all existing offers or the Tweet might be deleted before being paid out.
Hours Between Tweets
The best gifts often come in the smallest packages, and this next feature is no exception. Tweeters can now choose the “hours between tweets” for their account. Any Cost Per Click or Cost Per Tweet offers will abide by these rules can not Tweet out any sooner than you select. For instance, if you want 1 primetime Tweet a day, you could set this to 20 hours. Then any Offers set to go out between 10am-2pm you’d be able to take – day after day. With the new CPC addition, you could queue up dozens of offers to go out and more would be Tweeted every day.
We also got rid of category for Tweeters in this release in favor of relying solely on our tagging system. Tweeters can tag themselves with existing tags from other Tweeters in the system, or create their own. This field is implemented in the same was as Advertisers see it above. When you first load the page, you’ll also see a “popular tags” link which will fill show the most popular tags on SponsoredTweets. We also added your previous category as a tag, so everyone should have at least 1 tag to start with.
Taking CPC Opps
Ok ok, so what about taking those new CPC Opps? After logging in as a Tweeter, you usually see your new offers on the Opportunities page. In addition to these, you’ll now see Cost Per Click opportunities on the same page below any Cost Per Tweet Opportunities you have. If there are no CPC Opportunities that you meet the requirements for, they won’t show up here. We’re just launching CPC today, so don’t be disappointed if there aren’t any Opps for you immediately.
Once you click to get more information on this offer, you’ll see the familiar form to write a new Tweet. Just like previous offer, you’ll need to have disclosure, include the specific link, and have it Tweeted out through our system. For CPC opps, your link will be able to earn you cash for up to 3 days from when your Tweet goes out – plenty of time for something as short lived as a Tweet. We request (and don’t allow) you to use this link elsewhere (blogs, affiliate sites, or retweeting it out yourself). Doing so could end up getting your clicks scrutinized for validity, and some (or all of it) not paid out. We know you don’t have control over what other people do with your link, so we’ll be handling these on a case by case basis.
Once you’ve filled out your Tweet, it’ll either be automatically approved or sent back to the advertiser for approval (their preference). We keep funds in hold for Cost Per Click Opps a longer than for Cost Per Tweet opps as there’s a lot more going on. You’ll be paid for all valid clicks during the first 3 days after your Tweet has been out for 30 days. This gives the Advertiser a chance to flag potential problem cases and for us to handle them before they are completely paid out. During that time you’ll be able to see how many valid clicks you’ve received on each offer from your “Complete” tab.
We’d love to hear what you’ll think of these new features. Are they helpful? Are there ways they could be more helpful? Or is there a key missing feature that you think would make our system better? We’d love to hear it. The vast majority of the features and fixes in this release are based off of feedback from our users, and we couldn’t release a great, useful product without it, our Tweeters or our Advertisers.