Nine months ago SponsoredTweets started with an easy to grasp model: Advertisers choose which Tweeters they want to work with, and make offers to them. In addition to this “Pay Per Tweet” model, today we released a new version of SponsoredTweets which, amongst other things, allows Tweeters to pick out which offers they want to take and submit an offer back to the Advertiser. Instead of the Tweeter being paid per Tweet in this model, they are paid per valid click on their link. Advertisers can still filter down so only specific Tweeters will be able to see their Cost Per Click Opportunity, but now the ball in the Tweeters court for choosing who they want to work with. In situations like these followers wouldn’t matter as much as when you’re paying per tweet — performance is what drives Advertisers.

For Advertisers

Changes for this release are split almost evenly between Tweeters and Advertisers. There’s something in here for everyone, and a lot of the work targets what Advertisers see right when they login.

Split Opps List

We’ve revamped the Advertiser dashboard to make room for this new type of Opportunity. All of your existing Opportunities are available when you first login under your ‘cost per tweet’ tab.

Advertiser Dashboard

Advertiser Dashboard

Missed Offers

We’ve also added a list of “Missed Offers” for each opportunity. Advertisers can now see who they’ve tried to make offers to, but that haven’t gone through, along with a reason (yanked, refused by the tweeter, rejected by the advertiser, etc).

Archived Opps

Opportunities can now be archived as well. For Cost Per Tweet Opps, this is most useful for just cleaning things up and getting old opps out of the way. Archived Cost Per Click Opps though, won’t be visible in the marketplace for Tweeters to take. They also won’t get automatically refilled.

Creating an Opp

Creating a new Opportunity has been overhauled with a splash page that shows up when you click “Create your Opportunity”. From here you get a quick overview of the two types of Opps can choose the type that best fits your needs.

Create a new Opportunity

Create a new Opportunity

Cost Per Click Opps

Creating a Cost Per Click opp is almost the same as creating a Cost Per Tweet opp. You give it a title, a description and a URL, you fill in some segmentation on which users you want to be able to take it (country, continent, tags) and set your pricing.

Cost Per Click Pricing

Cost Per Click Pricing

CPC Opps can be created with a one time amount, or set to refill daily or monthly. If it’s set to repeat you’ll need to associate you’ll be prompted to associate this Opportunity with a credit card that we’ll use to refill it if your available funds cannot cover the costs. There are a few budgeting limits in effect right now. Daily and one-time CPC opps must be at least $50, which monthly CPC opps must be at least $100.

Advertisers can choose to have the Tweets Tweeters submit on CPC Opps be automatically approved — that means anyone that meets the requirements can take it and it’ll be approved and (pending available funds for the opportunity) it will go out.


One of the most useful additions to both of these opp types is the ability to filter on tags in a much more useful way. Before you would see a lit of tags with the number of Tweeters tagged with each – but it felt clunky and difficult to use. We’ve revamped it, and also added an intuitive way of seeing the “Most Popular Tags” for Advertisers to select from.

Tag select

Tag select

The best part of this tag selector is that it’s also available on the Tweeter side! This should help group tags together much better, as Tweeters choose to tag themselves with existing tags rather than slightly different ones – which previously we gave no indication of.

For Tweeters

Next time you login to SponsoredTweets, check out your opps page and your dashboard. Both have a few changes in store for you today.

Missed Opps

One of the most annoying things for Tweeters on SponsoredTweets is not having better feedback for opportunities you’ve missed. As a Tweeter on SponsoredTweets this is something that’s bugged me to no end. But no more! Now Tweeters can see a list of all “missed” offers, with an explanation of why if there is one available. Offers can be missed for a variety of reasons – the Tweeter could ignore it or refuse it, the Advertiser could reject it, the Advertiser could deactivate their account and cancel all existing offers or the Tweet might be deleted before being paid out.

Tweeter missed opps

Tweeter missed opps

Hours Between Tweets

The best gifts often come in the smallest packages, and this next feature is no exception. Tweeters can now choose the “hours between tweets” for their account. Any Cost Per Click or Cost Per Tweet offers will abide by these rules can not Tweet out any sooner than you select. For instance, if you want 1 primetime Tweet a day, you could set this to 20 hours. Then any Offers set to go out between 10am-2pm you’d be able to take – day after day. With the new CPC addition, you could queue up dozens of offers to go out and more would be Tweeted every day.

time between tweets

time between tweets


We also got rid of category for Tweeters in this release in favor of relying solely on our tagging system. Tweeters can tag themselves with existing tags from other Tweeters in the system, or create their own. This field is implemented in the same was as Advertisers see it above. When you first load the page, you’ll also see a “popular tags” link which will fill show the most popular tags on SponsoredTweets. We also added your previous category as a tag, so everyone should have at least 1 tag to start with.

tweeter keywords

tweeter keywords

Taking CPC Opps

Ok ok, so what about taking those new CPC Opps? After logging in as a Tweeter, you usually see your new offers on the Opportunities page. In addition to these, you’ll now see Cost Per Click opportunities on the same page below any Cost Per Tweet Opportunities you have. If there are no CPC Opportunities that you meet the requirements for, they won’t show up here. We’re just launching CPC today, so don’t be disappointed if there aren’t any Opps for you immediately.

CPC Opps List

CPC Opps List

Once you click to get more information on this offer, you’ll see the familiar form to write a new Tweet. Just like previous offer, you’ll need to have disclosure, include the specific link, and have it Tweeted out through our system. For CPC opps, your link will be able to earn you cash for up to 3 days from when your Tweet goes out – plenty of time for something as short lived as a Tweet. We request (and don’t allow) you to use this link elsewhere (blogs, affiliate sites, or retweeting it out yourself). Doing so could end up getting your clicks scrutinized for validity, and some (or all of it) not paid out. We know you don’t have control over what other people do with your link, so we’ll be handling these on a case by case basis.

Tweeter take cpc opp

Tweeter take cpc opp

Once you’ve filled out your Tweet, it’ll either be automatically approved or sent back to the advertiser for approval (their preference). We keep funds in hold for Cost Per Click Opps a longer than for Cost Per Tweet opps as there’s a lot more going on. You’ll be paid for all valid clicks during the first 3 days after your Tweet has been out for 30 days. This gives the Advertiser a chance to flag potential problem cases and for us to handle them before they are completely paid out. During that time you’ll be able to see how many valid clicks you’ve received on each offer from your “Complete” tab.


We’d love to hear what you’ll think of these new features. Are they helpful? Are there ways they could be more helpful? Or is there a key missing feature that you think would make our system better? We’d love to hear it. The vast majority of the features and fixes in this release are based off of feedback from our users, and we couldn’t release a great, useful product without it, our Tweeters or our Advertisers.

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comments 44 Comments

  1. tedmurphy said on 5.11.10 at 10:36 am

    I am so proud of you guys. I can't wait to start using this!

  2. Colin Dean said on 5.11.10 at 11:57 am

    I'm glad to see the missed tweets feature. This will certainly be useful, as will the hours between tweets!


  3. caroline said on 5.11.10 at 1:29 pm

    I'm not certain I understand what is meant by a "Valid" click. From a marketer's perspective, it seems that we're now going to pay a lot more on a CPC basis with no way of checking for click fraud (circle of friends clicking on each other's tweets), and that the burden of checking will be on the advertiser. So that means a high cost with high maintenance, and no way of tracking the return... unless I'm getting something wrong here? When I read paying for "valid" clicks only, I read CPA, and this is CPC.

  4. Hello Advertisers! CPC on Twitter is now available. « I Plan Digital said on 5.11.10 at 2:11 pm

    [...] Per Tweet model has been uprising – a CPC model was launched this week. Read more about it here. To summarize, the CPC model signifies that the Tweeter Brand Ambassador can only get paid when a [...]

  5. Maria Renton said on 5.11.10 at 2:16 pm

    A-mazing. If managed correctly, this could actually also work as a Cost Per Lead campaign. Great for advertisers launching a branding campaigns.

  6. Maria Renton said on 5.11.10 at 2:17 pm

    Oh. Can't wait for case studies on these! Please have them available if you can. :-)

  7. Adam Fortuna said on 5.11.10 at 5:32 pm

    We're using an external tool called ClickForensics that we use to determine if a click is valid or not. We talked a bit more about it an earlier release, but the basic idea is that we remove duplicate clicks, fraud, click farms, bots and anything else we determine to be an attempt to game the system. Advertisers can see how many valid clicks they have on an opportunity, and how many invalid clicks. Not even Google has a perfect way of determining if a click is valid, but we're making every effort to follow industry best practices for determining this.

    For advertisers there is little to no maintenance required for this. They don't have to determine which clicks are valid - we do that for them. :) They can just create an opp with a monthly budget and, theoretically, never come back. They'll be able to track returns by seeing how many valid clicks they have at any given moment.

  8. Uncle Louie said on 5.11.10 at 11:17 pm

    Just took 5 pay per click Opps and it was really user friendly. Thanks Ted!

  9. John Raser said on 5.12.10 at 12:13 am

    I'm not really fully understanding why you can't retweet a sponsored tweet on your own - especially for CPC campaigns...

  10. Adam Fortuna said on 5.12.10 at 12:00 pm

    @John, good question! Made me realize I left out a vital part that Advertisers see initially, but wouldn't appear right away for Tweeters.

    By doing a campaign through Twitter, Advertisers have more control over when their messages go out, how often and to who - but only if Tweeters don't retweet them. In the end they're still paying for clicks, but we want them to know they're paying for clicks under the circumstances they set them up to be clicked on (and not on a blog, or through an alternative twitter).

    Advertisers have an option when creating CPC Opps that's phrased as: "Allow Tweeters to tweet this up to [3] times with [3] days between tweets." (3/3 is what's set by default). So as a Tweeter, 3 days after your tweet goes out, SponsoredTweets will message you saying "your Tweet for CPC Opp 'Something Cool!' earned you $3.25. If you want to retweet it you can return to Sponsored Tweets and write a new tweet". At that time you'd be able to write a new tweet and get it approved by the advertiser again, and have 3 more days to earn money from clicks.

  11. realitytvfan said on 5.12.10 at 12:03 pm

    My tweets automatically appear in a few places - such as the sidebar of my website and my facebook fan page. Fair enough if clicks from those places won't count, but will I be penalized for that?

  12. Adam Fortuna said on 5.12.10 at 12:12 pm

    @realitytvfan, They'll probably count and you definitely won't be penalized. If we find that you're actively gaming the system (purposefully adding your links to other affiliate programs, spamming them all over the net) then that might set off some red flags for us to investigate. We'll never penalize for your tweet itself being redistributed though, as long as it's not an obvious attempt at fraud. Even in that case we'd work with the Tweeter to see what happened. I don't see this happening too often though, and when it does they'll stand out like a sore thumb.

  13. BugBoyBets said on 5.12.10 at 4:06 pm

    @izealove Will CPC opps offer the chance to increase the PPC rate we're willing to tweet for?

    For example, you bid for AdWords but in this case does the advertiser bid or just set the PPC rate?


  14. realitytvfan said on 5.12.10 at 6:25 pm

    Thanks Adam, I must have misunderstood that part of the blog post as I thought you meant any clicks from anywhere else wouldn't count and could get your account flagged. Happy to hear that's not the case :)

  15. caroline said on 5.12.10 at 6:33 pm

    @Adam, @realitytvfan brought up a good point which is also important to advertisers. One of the values of Google is the ability to know where exactly the valid traffic you have is coming from (which keywords exactly). Although this platform is based on Twitter, the avid Tweeters "republish"/distribute their content across multiple platforms - if those clicks DO count, how does the advertiser know which platform worked the best for their campaign? (which is valuable data - why pay CPC on twitter if people who are clicking are doing so on facebook?)

  16. aatif said on 5.13.10 at 2:53 am

    this is just an amazing addition to this . thank you guys i can now earn more !!!

  17. Adam Fortuna said on 5.13.10 at 12:42 pm

    @BugBoyBets The way it is right now the advertiser just sets a price, sets who can take and if you like the price for the content you can take it. There's no bidding or ability to increase it, although you can increase your price per tweet at anytime.

    @Caroline The main goal is to be able to measure a Tweeters voice from their Twitter account. If their Twitter voice reaches far and wide on the web, those still originated from their Tweet. But if they take the link and plaster it everywhere, that's a different story. Advertisers should be able to look at past performance of a Tweeter and have some expectation of what to expect. If their past performance included their Tweets being posted to Facebook and clicked on (which is against Facebooks TOS btw) then that's what the next advertiser would expect as well.

  18. tea512 said on 5.13.10 at 2:06 pm

    Adam Fortuna Great Stuff Thanks for staying on the blog comments and taking the questions. My question is it says this in the Tweet results:

    "CPC offers are paid out 30 days after the initial tweet is tweeted. Any clicks that happen in the 3 days following your tweet can be considered valid."

    I have never deleted Tweets from ST on Twitter account, they were flat fee and felt that I was paid $xx.xx for that 140 spaces on my Twitter account. These CPC are different since I am only getting paid for three days can these be deleted without penalty.

  19. Adam Fortuna said on 5.13.10 at 2:15 pm

    @tea512 good question - hadn't even thought of that one before!

    We don't make sure your tweet is still up at anytime for CPC Opps. You could delete it immediately after you tweet it and you'd be ok -- you'd get credit for any clicks while your Tweet was up.

    The only case where this might be an issue was if your account was flagged for fraud (like 100 clicks, and you have 50 followers for instance) and we don't even see a tweet from you. That might set off some alarms if you've deleted your tweet and get that kind of a response. That would handled case by case though.

  20. Angela said on 5.13.10 at 9:04 pm

    I am confused by the approval percentage. I have an offer that has 0% approval. If it's 0% why would I take the offer just to have my tweet refused? Or does that mean something else?

  21. Adam Fortuna said on 5.14.10 at 11:08 am

    @Angela That's a very good point. We'll probably adapt the system as we learn just what having a low approval percentage means. Or if the advertiser is rejecting a large amount of people who are usually approved.

    It is a bit ambiguous now though. If an opp has never had an approved tweet it shows as 0 - even if none have been rejected. It should probably show something like "n/a" or just "-" here instead if there's none rejected, which is what it'll show once we update it next week. But for now a 0% does mean no approved offers.

  22. Angela said on 5.14.10 at 2:15 pm

    Thank you Adam, that does make sense if they are a new advertiser.I am sure this is one big learning lesson as you go, appreciate the help!

  23. kabs3d said on 5.15.10 at 7:57 am

    thanx for it and it's to understanding.

  24. Cost Per Click Release and Much More | Sponsored Tweets | PeepHole Business Central said on 5.15.10 at 1:44 pm

    [...] original here: Cost Per Click Release and Much More | Sponsored Tweets Posted in Internet Marketing Tags: a-high-cost, advertiser, checking-for, checking-will, [...]

  25. Kyra Hazelton said on 5.16.10 at 7:30 am

    Love the new system and have used it already this morning, very easy to use. Thanks for the updates to our dashboards!

  26. Al Duke said on 5.16.10 at 2:52 pm

    I dont understand one thing so can you explain me please. When advertisers chose who they want to tweet for them in this CPC model, does all tweets from all those people goes published at the same time? And then we pray which one of us will have more clicks until their fund is spent? Im asking this because i want to know if its possible that, lets say publisher invest only 0.02 C, offers 0.02 C per click, then chose lets say 10000 people to tweet it. Will he really have his ad tweeted by all those 10000 people? And only one person will make 2 cents, the one who luckily had the first click? Im sure you protected us tweeters from something like this but i have to ask how because i must be missing something. Tnx :)

  27. Adam Fortuna said on 5.16.10 at 3:11 pm

    @Al Duke
    Good question! Whenever a tweet is approved by the advertiser (or automatically approved by the system) we put some funds on hold for that specific opportunity based on the "estimated earnings" we show to the Tweeter. This amount is on hold for 3 days while all outgoing Tweets have a chance to earn it. This assures that if the advertiser has a budget of $100, then approves someone we think will earn the entire budget, that's the only Tweet that goes out.

    The advertiser can still approve other Tweets, and they'll go out if funds exist. If they add more funds to their account, more Tweets would go out. If this Tweet doesn't end up making $100 after 3 days, some funds will be returned, and some other already approved Tweets will start being Tweeted out with more funds going on hold.

    We'll be constantly be tweaking the formula so that we predict just how many clicks each person will get, and can put the right amount on hold. The closer we get when predicting this, the faster the advertiser gets the results they want and the more Tweeters get their expected earnings.

  28. Sponsored Tweets Adds PPC and Changes the Game | NegBox said on 5.19.10 at 11:31 am

    [...] to Jonathan Volk I found out that Spon­sored Tweets up-ended the Tweet­ing game. Now you can cre­ate PPC ads and toss them at the crowd of Twit­ter [...]

  29. Vincent said on 5.21.10 at 6:24 am

    30 days is too long. My tweets disappear from followers pages way too fast to get any clicks.

  30. Adam Fortuna said on 5.21.10 at 9:19 am

    Vincent, 30 days is how long you wait to be paid out for your clicks that happen in the 3 days immediately following your tweet. This is comprable with other networks CPC programs. For old style sponsored tweets the payout schedule hasn't changed though.

  31. AlternateFlow said on 5.21.10 at 11:28 am

    I have had a few rejections for 'not having the right audience' AFTER composing the tweet and sending it off for approval.

    The process should be examined so these are evaluated earlier or these advertisers need to go away as they waste my time and I lose confidence in the system.


  32. Chad said on 5.21.10 at 12:34 pm

    As an advertiser, I would like an interface that makes it easier for me to a) reject a specific person's tweet (a checkbox?) as it is currently way too clunky and b) more stats on the tweeter (# of tweets, # following, location, recent tweets).

    Also, I am trying to verify how many people came to my site from Sponsored Tweets through Google Analytics. What source should I be looking for?


  33. Carolyn said on 5.24.10 at 11:53 pm

    This all seems to be working well. I'm new to this stuff, but I'm having lots of fun, and finding some great deals as well.

  34. Anto said on 6.11.10 at 8:12 am

    Precious information guys! thanks to Adam who make this review.

  35. Aree said on 6.18.10 at 11:02 am

    Useful informaion,this make me know more how to set up my account. Thank you.

  36. jon p said on 6.28.10 at 9:29 pm

    I find the CPC interface very difficult. I'd like to send an offer to only golf-related tweeters, but I get replies from many others, and the "ban" button seems to work intermittently, with banned tweeters showing up repeatedly. Why can't I make offers to only my favorite tweeters list?

  37. jon p said on 6.28.10 at 9:30 pm

    BTW, how can I access a list of only my favorite tweeters?

    Thank You

  38. dimitris said on 9.21.10 at 2:50 pm

    the best of the best!!!!i loved it from the first site!!!

  39. Michelle Ryan said on 10.27.10 at 4:22 pm

    Can I retweet a sponsoredtweet ... or is that against the policy?

  40. KRISHNA said on 4.21.14 at 12:25 pm

    i cannot get beneffitted from sponsored tweets because it is already closed for upgrade? pls tell me if there any alternative of publishing sponsored tweets? i m from nepal and
    have around 5000 followers currently.

  41. presilla said on 5.10.14 at 4:22 am

    Hi,my account is hold on from one month! How can i update?-I tried everything but still nothing!!!? Thanks

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