We’re all familiar (and annoyed) with “twitter-bots” – they nag us to try new pharmaceuticals and warn of rogue videos of us on the web. And, just like you block them in your personal account, IZEA does its best to protect its network from them.
As the leader in Social Media Sponsorship disclosure and quality, IZEA is committed to creating a positive experience for both its influencers (Tweeters) and brand partners (Advertisers).
To add value for our influencer audiences and for brands coordinating campaigns, we use a service called Adometry. Adometry rates the quality and legitimacy of a click on twitter – is it an actual account or a bot?
We’ve decided to take this commitment to a new level by increasing the level of scrutiny placed on tweet quality via our Cost-Per-Click Adometry settings in Sponsored Tweets.
Historically, we have always been in one of the highest percentiles of examination offered by Adometry for verifying a click and starting today, we’re proud to announce we’re moving into their highest!
What does this mean for you?
For brands, it means further assurances that the budget allocated for a Sponsored Tweets campaign will be used most effectively and the results of the utmost highest quality.
For authentic influencers, it’s the opportunity to increase monetization within Pay-Per-Click campaigns because we’ve verified the quality of a click.
These changes will implemented with no additional effort by our user-base. In fact, it’s unlikely you will notice anything different in your regular interactions on the site or with our team. But you can sleep better at night knowing that when you work with IZEA, quality and scale are at the foundation of everything we do.