David Bakke is a contributing writer for Money Crashers Personal Finance, a popular blog that delves into topics like money management, small business, career, and lifestyle. Money Crashers hosts a weekly TweetChat every Friday at 4pm EST.
Whether you’re a blogger or a small business owner looking to increase your brand awareness, you probably already know the value of social media marketing. But to truly maximize its effectiveness, you must take advantage of every opportunity it provides. One way to do so is to conduct regular TweetChats on Twitter. However, there’s a right way and a wrong way to host one. Here are five tips to make yours great:
1. Be Consistent
To make your TweetChats easier to follow and more user-friendly, schedule them at regular times. The exact time and day of the week you choose is up to you, but be sure to consider the needs and habits of your target audience. We’ve seen success by scheduling our TweetChats later during the week and late in the afternoon, when our followers seem to be more available.
2. Advertise on Other Social Media Outlets
Instead of just mentioning your TweetChat on your Twitter account, advertise it on your other social media outlets and on your website. Remember, one of the main points of a successful TweetChat is to have robust participation.
3. Moderate, But Don’t Overtake the Discussion
You don’t want the moderators to dominate the discussion. Instead, you want them to facilitate it. This is a fine line, and if you don’t have a qualified professional already on staff, consider hiring a specialist. I’ve participated in several successful and unsuccessful TweetChats, and there is a distinct difference. The person leading yours should know how to spur continued conversation, reign things in if they get out of control, and reignite the discussion if it stalls.
4. Use a Creative and Relevant Topic
Another way to make your TweetChat effective is to choose pertinent topics. If your blog or website is about saving money on travel, you may not want to advertise your TweetChat as merely “Ways to Save on Travel” – that might seem too boring or generalized. Instead, consider something like “How to Travel Abroad Without Getting Burned.” That way, you’re more likely to generate a lively and continued discussion.
Develop a popular hashtag, as it’s quite possible that you’ll still have a conversation going after your hosted one has ended. Continue to monitor and remain relevant in the post-chat discussion. You can continue to build your brand even after the TweetChat is complete, and you just may glean some ideas for future TweetChats.
What experiences have you had with TweetChats?