Insight Archive

Online advertising is no longer “online advertising,” but rather an art in finding the right influencers to help drive interest in an advertising campaign. Not long ago, when the idea of online success was discussed, the biggest question was, ‘how can we go viral?’ Now, though, going viral is rarely a brand’s social media goal. ...

Last week Twitter announced v1.1 of their API and that in 6 months they will be turning off v1.0. There have been multiple questions lately about how this change will affect Sponsored Tweets. The engineering team closely follows API changes for anything that may impact our platforms. Our platforms use various third party APIs (Twitter, ...

Lately, there’s so much negativity and bad news out on the interwebs that when Frank Eliason penned a post opining a return to civility and good manners, the social world jumped to support the #PositivelySocial movement. So, today we encourage you all to please take a moment to appreciate the good in life and in ...

Last week, Team IZEA headed to New York to take on the Corporate Social Media Summit. While there IZEA CEO, Ted Murphy, presented findings from the 2012 State of Social Media Sponsorship Study which provides insights into what both social media Publishers and Advertisers feel a blog post, tweet, Facebook post and sponsored photo is ...

It’s time again for the 3rd Annual State of Social Media Sponsorship survey, brought to you by IZEA. Each year, we gather data from brand marketers and social media influencers to gain insights into the changing SMS industry and provide guidance to better connect these two groups. Last year’s results showed us that there is: ...