Insight Archive

It’s time again for the 3rd Annual State of Social Media Sponsorship survey, brought to you by IZEA. Each year, we gather data from brand marketers and social media influencers to gain insights into the changing SMS industry and provide guidance to better connect these two groups. Last year’s results showed us that there is: ...

Hospitality Magazine recently ran an article about Matt Moran, a celebrity chef from Australia who is under fire for not disclosing a deal he made to tweet for compensation. The South Australian Tourism Commission was searching for a high-profile celebrity (or celebrities) to tweet about Kangaroo Island in return for $750 plus GST per tweet. ...

  The big news in the Twittersphere this week was the acquisition of blogging platform Posterous by microblogging site, Twitter. When the news broke, there was a lot of speculation about the motives of the sale.  Was it a means to cannibalize Posterous’ pool of talent which includes several former Apple iOS Engineers?  Will the ...

Last week, IZEA’s CEO Ted Murphy brought his new media expertise to the traditional media platform. In his interview with Marc Amazon on radio station 700WLW, Sponsored Tweets was the topic of conversation; not limited to 140 characters by the way. Ted and Marc discussed the secret of a sponsored conversation; what both celebrities and ...

There’s so much going on in the Twittersphere this week that it’s been hard to keep up! Here are the top stories that have had us all ‘atwitter.’ Twitter Censorship Twitter announced this week that it will, upon receiving a “valid legal request,” block tweets from being seen in specific regions. However, they have expanded ...