Twitter Campaign Ideas

Each campaign you launch reaches two sets of current or potential customers: the tweeters and their followers. Campaigns should be designed in a way that immerses the tweeter in your site or brand whenever possible. This is another reason why we strongly suggest tweeter-written tweets. Providing the tweeter instructions creates an opportunity for you to directly engage each tweeter. You should drive an interaction of some sort whenever possible. Interactions create the personal experiences required for meaningful sponsored conversations.

Online Shoe Retailer

Campaign Goal
Drive traffic, awareness and shoe sales.

Solution
Invite Tweeters to explore your site and share their favorite pair of shoes with their friends.

Sample Instructions
“Please pick your favorite pair of shoes and share the item number and reason why with your friends.” (99 characters)

Link to
Your e-commerce site

Candy Manufacturer

Campaign Goals
Reconnect with legacy customers and start a conversation.

Solution
Have people share their favorite memories of your candy.

Sample Instructions
“Have you ever tried N&N’s? If so share your favorite N&N memory with your friends and ask them to share theirs with you. Use #N&N” (129 characters)

Movie Release

Campaign Goals
Drive movie trailer views, get the word out.

Solution
Invite Tweeters to watch the trailer and share their opinion.

Sample Instructions
“Watch the trailer and share what you think of Blockbuster Movie. Ask your friends to tell you what they think of it.” (116 characters)

Link to
The movie trailer on YouTube.

Cell Phone Manufacturer

Campaign Goals
Create buzz around the product.

Solution
Invite people to check out the product website and share their opinions.

Sample Instructions
“Check out the new P11X on our site. Share which feature is most appealing to you. What does it have that your phone doesn’t?” (124 characters)

Link to
The product overview website.

Travel Destination

Campaign Goals
Drive site traffic, interaction with online travel planner.

Solution
Invite people to go through the planning process and create a dream vacation. Make tweeters provide proof that they went through the process.

Sample Instructions
“Use our travel planner to price out your dream vacation. Take a screen shot, upload it to twitpic and share with your friends.” (126 characters”

Fast Food Restaurant

Campaign Goals
Increase lunchtime consumption and capture new followers.

Solution
Discount a particular lunch item and ask people to spread the word. Use Sponsored Tweets time delay options to release all the Tweets at the same time, just before lunch.

Sample Instructions
“Let your friends know that Ted’s Super Burger is only $.99 this Friday only! What do you put on your @superburger?” (114 characters)

Link to
Product promotion page on website.

Corporate Twitter Account

Campaign Goals
Increase followers for a corporate Twitter account.

Solution
Create a contest and invite people to follow you.

Sample Instructions
“@ACME is giving away a $500 gift card everyday. Follow @ACME for a chance to win.” (81 characters)

Link to
Your corporate twitter account.