How to Disclose
Disclosure Engine Options
Sponsored Tweets has a built in Disclosure Engine that is designed to help automate the disclosure process. The engine provides several options for disclosure, which can be used in different ways. Below are some examples of how you can use each of the disclosure types. You can use the disclosure phrases in any way you see fit, so long as it is clear to the reader that there is a commercial connection between you and the advertiser.
Sponsored
Use this somewhere within the body of the tweet.
- “Today’s tweets are sponsored by Acme. I totally dig their widget http://bit.ly/1234″
- “Sponsored : Check out ACME widgets here http://bit.ly/1234″
My Sponsor
Use this somewhere within the body of the tweet.
- “I would like to thank my sponsor Acme http://bit.ly/1234″
- “ACME is my sponsor on Twitter. Check out their winter sale here http://bit.ly/1234″
Sponsor
Use this somewhere within the body of the tweet.
- I have hooked up with Acme as a sponsor. Check out what they have done with widget http://bit.ly/1234″
- Acme is today’s Twitter sponsor. Free shipping for my readers today only. http://bit.ly/1234″
Sponsoring
Use this somewhere within the body of the tweet.
- “I would like to thank Acme for sponsoring my tweets. Acme widget FTW http://bit.ly/1234″
- “ACME is sponsoring today’s tweets. Please show them support and check out http://bit.ly/1234″
Brought to you by
Use this somewhere within the body of the tweet.
- “Today’s awesomeness brought to you by Acme http://bit.ly/1234″
- “Free shipping for my Twitter followers brought to you by Acme http://bit.ly/1234″
Advertisement:
Use this type of disclosure at the beginning of a tweet.
- “Advertisement: Acme is offering free shipping on sneakers today http://bit.ly/1234″
- “Advertisement: Save 50% on Acme computers and printers today http://bit.ly/1234″
AD:
Use this type of disclosure at the beginning of a tweet.
- “AD: Acme is offering free shipping on sneakers today http://bit.ly/1234″
- “AD: Save 50% on Acme computers and printers today http://bit.ly/1234″
#ad
Use this type of disclosure anywhere in a tweet.
- “Acme is offering free shipping on sneakers today http://bit.ly/1234 #ad”
- “Save 50% on Acme computers and printers today http://bit.ly/1234 #ad”
