Easily the most common questions Tweeters ask on SponsoredTweets are “Why am I not getting offers?” right up there with “How do I get more offers?”. Like PayPerPost and SocialSpark, SponsoredTweets has a marketplace where Advertisers pick out Tweeters to make offers to based on their Twitter stats and past performance on SponsoredTweets. So what do Advertisers see? How you can become more attractive to Advertisers?
The Minimum
In order to get offers from Advertisers, there are a few parameters that all Tweeters need to meet. You’ll still be able to join SponsoredTweets, but until you meet these conditions, you won’t show up to Advertisers. This basic criteria filters out new and empty accounts.
- At least 50 Followers
- At least 100 Tweets
- Twitter Account of at least 60 days old
Price Yourself Right!
The number one thing you can do to get more offers is not price yourself out of the market. When Advertisers create opportunities, one of the filters they can tweak is “minimum CPC”. This uses the Tweeters historical performance along with the Tweeters current price to determine if they’ll likely have a CPC in their desired range. By default, this option is set to the Tweeter equivalent of $0.73/click.
For example, let’s say you’ve taken a few offers on SponsoredTweets — some Cost Per Click and some Cost Per Tweet. After you’ve completed these, we’ll know how many clicks you will be likely to get per SponsoredTweet. Let’s assume you get 10 clicks per Tweet. We’d recommend that you not set your price higher than $0.73 * 10, or $7.30. This would guarantee that Advertisers would be able to see you in their default view. Lower than this and you’ll become even more attractive to advertisers.
We provide some statistics to help you set your price in the help bubble on Tweeter’s “My Account” page next to their “Charge Per Tweet”. We recommend keeping your price below what we recommend to receive the largest number of offers.
Raise your Clicks Per Tweet
If you’re not getting offers because your “avg clicks per tweet” is too low and you think it should be higher, the best way to raise it is to take Cost Per Click Offers and perform well! Those count towards your historical “avg clicks per Tweet”, and by doing well on them can raise what you expect to make on Cost Per Tweet Offers.
Set Your Keywords
Advertisers filter their Opportunities based on who they want talking about it, so setting your keywords is a must for getting the most offers. We recommend setting a few general keywords, then including some more specific ones. There’s a limit of 10 keywords, so choose them wisely (and use them all!).
Relationship With Your Followers
If you ask Advertisers what’s more important: lots of followers or a deep relationship with your followers, they’ll go for the deep relationship every time. Relationships result in increased awareness of your Tweets and those people are much more likely to click on your links. The percentage of followers that click on your Tweets results in a higher FAR Score, which is a statistic we show to Advertisers when they’re making offers. If an Advertiser pulls up your Twitter account, what will they see? Would an an Advertiser see a lively exchange between you and your engaged followers, or will they see lots of Tweets by you with no responses?
Spread out your Tweets
We don’t have a rule about how many SponsoredTweets you can take, or how many non-sponsored tweets must be between SponsoredTweets, but if all you’re doing is Tweeting for us then you’re not going to look that good to advertisers. You’ll want to have plenty of regular Tweets between SponsoredTweets, and try to not overload your followers with them. If you’re taking more than one SponsoredTweet a day, you’re probably overloading your followers with too many links, causing them to click on less of them they would otherwise.
Enable ClickWatch
Our ClickWatch program has been a huge hit with Advertisers. It lets them know that the Tweeter wants to perform well, and will retweet their offer in order to give the Advertiser a better bang for their buck. Tweeters with ClickWatch enabled get 5x as many offers as people with ClickWatch disabled.
How do Advertisers see me?
When Advertisers are making offers, they’ll see you in a big list of hundreds or thousands of other Tweeters. The best way to stand out is to max out your FAR score, have lots of clicks per Tweet, and have lots of engaged followers.
Be Patient
Offers won’t flood in overnight, and nor should you want that to happen. You’d just as likely undermine all your hard work by Tweeting out too many offers at once! By keeping your account in good standing, and doing all of the items listed above, you’ll be in the targets of Advertisers that are making offers — but in the end they still have to choose you. By doing these few things you’ll be on the right track to let the offers roll in.
