Charge Per Tweet vs Charge Per Click
There are two types of opportunities on SponsoredTweets that advertisers can create. To Tweeters they look somewhat similar, and share a lot of the same process, but there are a number of differences between these two.
Charge Per Tweet
As a Tweeter, the amount you stand to make on Charge Per Tweet depends on what you set your price in your dashboard. Set this too high an not enough Advertisers will come calling, too low and possible too many. For CPT (Charge Per Tweet) Opportunities, advertisers look through a list of Tweeters matching the ones they’re filtering for and pick out specific Tweeters they want to advertiser for them. They see how much it’ll be to hire you and, based on your past performance, can choose to make you an offer. Once you receive the offer it will look like this:
The amount you’re getting paid for this offer should match the price that you set in your Dashboard. Also, note that this Offer has ClickWatch enabled, meaning that SponsoredTweets will prompt you to retweet it if it doesn’t generate enough clicks. Consider ClickWatch as insurance for advertisers.
CPT Offers are paid out very shortly after the Tweet goes out. If ClickWatch is not enabled, you’ll be paid out just 2 hours after the Tweet goes out. If ClickWatch is enabled, you’ll be paid out once the Tweet has generated enough clicks to cost the advertiser under $1.50 per click — or 2 hours after your 3rd Tweet (whichever happens first). Read more about ClickWatch to get the details.
Cost Per Click Opportunities
Advertisers can also create CPC (Cost Per Clicks) Opportunities in SponsoredTweets. Rather than making individual offers to Tweeters, CPC Opportunities will be visible by all Tweeters who match the conditions the advertiser set. For instance, if the Advertiser created a CPC Opp for Tweeters in the United States that are tagged with “technology”, only those Tweeters would see the Opportunity.
Unlike CPT Opps, the price you set in your dashboard has no effect on how much you’ll be paid for CPC Opps. The advertiser sets the price of CPC Opps, and if the price looks enticing you can choose to take the Opp. Here’s what CPC Opps look like to a Tweeter.
Based on past performance we guess how much you’ll make on this CPC offer. For instance, if you usually get 100 clicks on a SponsoredTweets tweet, we can guess how much you’ll make. This is always a guess though as CPC Offers are paid out based on performance, and that can’t be known until the offer is taken and Tweeted out.
CPC Opportunities have one other trick up their sleeve. Some Opportunities allow the Tweeter to Tweet them multiple times. If the Advertiser wants this, you’ll get a message when you’ll be able to Tweet it again. If you want to Tweet it again, you’ll see how much you made the first time you Tweeted it to base your decision on. If it’s not worth it, you can skip the additional Tweet(s) at anytime.
CPC Offers are much more likely to be gamed for a variety of reasons. Because of this, we withhold payment for 30 days from when a click comes in. After 30 days, we’ll transfer the funds into your account.