For Tweeters Taking CPC Offers
If you’re a Tweeter and you’ve taken a CPC offer, you might see that offer listed in your pending offers section with a message of “This advertiser is low on funds”. This doesn’t mean you’re Tweeting for free — it means that your Tweet won’t go out until the Advertiser deposits more funds, or some of the current round of Tweets come back and have extra funds leftover. We want to make sure we don’t Tweet out your message unless you stand the make the amount we promised you would be able to make.
An example would help
Lets say an Advertiser creates a CPC opportunity and allocates $50.00 to it for 50 clicks at $1.00 each. We list this in our marketplace, and a handful of people take it before it disappears. Lets say 8 people take it, each of which we think will get about 10 clicks each for their Tweet. The advertiser is only paying for 50 clicks though, so we only send out 5 of those 8 Tweets in the first round. After 3 days, let’s say those there’s only been 35 clicks. We send out Tweet #6 (which was showing to that Tweeter as “the Advertiser is low on funds”) and wait 3 more days. After that point we’ll look for another Tweet that we can afford to send out and send it. If there’s only enough funds left for 4 clicks, and we think that someone will get 10 clicks, we’ll skip them and Tweet it out under someone we think will get 4 clicks.
The effect of this on an Advertiser is that they only have to review Tweets once for their $50.00, and then the rest of their campaign will be handled for them until they’re out of funds. For Tweeters, they can write their Tweet and it’ll be Tweeted out as soon as there are funds available. You won’t make anything if it’s not Tweeted, but if it is Tweeted you’re guaranteed to make the amount we estimated if you can generate that many clicks. The big variable is our formula for deciding how many “excess” Tweets, in this case the amount of $50, we accept. We’re always tweaking this so that it works out to be best for our Advertisers and Tweeters.