For Advertisers
Let Tweeters write the Tweets
If you only read one thing on this page, read this: Social media is about expression and the voice of the individual. When you specify your tweet, no matter how good you think it is, you take some of that away from the tweeter. I know it can be a little scary, but it is time to give up some control. Let the tweeters write the tweets. It will provide more diversity in your messages and make the tweets more relevant for readers. Remember, our system requires a double handshake. You have the ability to approve any tweet before it goes out. If a tweeter writes something totally inappropriate or factually inaccurate you have the opportunity to reject the message.
Don’t rely on number of followers alone
While number of followers does have an impact on the potential reach of a tweeter, that number alone doesn’t tell the whole story. Look at their Twitter Grader score, friends, friend/follow ratio and be sure to check out their timeline. It’s relatively easy to gain followers; it’s much harder to gain and retain engagement.
For Tweeters
Balance is key
You need to find balance in your Twitter stream. Just because you get lots of offers doesn’t mean you should take every one, even if they all seem to be a good fit. Don’t over-saturate your Twitter stream with too many sponsored tweets. You take the risk of losing your followers and devaluing yourself to advertisers.
Don’t get greedy
Yes, we believe your voice is worth a lot of money, but we also recognize the need to provide advertisers with a solid return on investment. When you sign up for the platform we provide you with a suggested price. You can keep that price or adjust it up or down. If you choose to adjust it up we would advise against setting it too high. You will put yourself at a disadvantage in the marketplace and may never receive offers.
