The “KScore” in Sponsored Tweets stands for Klout Score.
The Klout Score is a numerical representation of the size and strength of a person’s sphere of influence on Twitter. The strength of influence is the likelihood that someone will listen or act upon any specific message and is measured by looking at interactions across the social graph. The scores range from 1-100 with higher scores representing a wider and stronger sphere of influence.
Engagement
- How diverse is the group that @ messages you?
- Are you broadcasting or participating in conversation?
Reach
- Are your tweets interesting and informative enough to build an audience?
- Do a lot of people retweet you or is it always the same few followers?
Velocity
- How likely are you to be retweeted?
- Do a lot of people retweet you or is it always the same few followers?
Demand
- How many people did you have to follow to build your count of followers?
- Are your follows often reciprocated?
Network Strength
- How influential are the people who @ message you?
- How influential are the people that retweet you?
Activity
- Are you tweeting too little or too much for your audience?
- Are your tweets effective in generating new followers, retweets and @ replies?
