CPMF

Cost Per Thousand* Followers

This measurement is designed to put a sponsored tweet in context of a traditional online media buy. CPMF is calculated using the following method:

Using this formula, if someone had 32,954 followers and a cost per tweet of $300.00, the CPMF would be $9.10:

CPMF is an important number, but not as important as FAR. Celebrity Tweeters tend to have a higher CPMF but also deliver more engagement (as measured by FAR).

* The M in CPMF is the Roman numeral for 1,000