SponsoredTweets.com facilitates an open relationship between our Tweeters and Advertisers. The Tweeters that engage in a sponsored tweets program are required to disclose their relationship with marketers in their communications with other consumers. Our platform programmatically requires disclosure from all participants, applying standards and compliance system wide.
We comply with FTC regulations that state, “When there exists a connection between the endorser and the seller of the advertised product which might materially affect the weight or credibility of the endorsement (i.e., the connection is not reasonably expected by the audience) such connection must be fully disclosed.”
Freedom of Choice
Sponsored Tweets will never auto-inject any Advertiser message into a Tweeter’s Twitter stream. Tweeters always have the ability to control the message, either through writing their own tweet copy or approving an Advertiser’s message. Sponsorships are never forced; Tweeters and Advertisers much mutually select each other.
Guidance for Tweeters
It’s up to you, the Tweeter, to pick the Opportunities and Advertisers that best suit you and your Twitter followers. If it doesn’t feel right, if you don’t own the product, or if you feel you can’t be 100% honest we ask you to pass on the Opportunity. We strongly encourage you to only take opportunities that relate to you and to alert us if an Advertiser ever suggests that you be dishonest in any way.
Guidance for Advertisers
We strongly recommended that you create opportunities that allow the Tweeter to write the tweet. However, we realize that some industries and companies have strict regulations regarding messaging in advertising. Advertiser created messages must not convey personal opinion or beliefs on behalf of the Tweeter. You can’t suggest an endorsement or review in any way.
Acceptable advertiser written tweet:
“Today’s tweets are sponsored by ACME Co”
Unacceptable advertiser written tweet:
“I love my new ACME Co widget. You should buy one, I did”
It is acceptable if a Tweeter chooses to say they have purchased a product or had a favorable experience only if they are writing the Tweet.
Transparency of Identity
Our marketplace is designed to be an open, safe place for our participants. We do not cloak the identities of Advertisers or Tweeters. Both parties involved in a potential transaction can see each other’s profiles and make informed decisions before engaging.